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Small and large businesses alike have found Facebook to be one of their leading drivers in site traffic. This comes as no surprise when you look at Facebook’s 2 billion active users. Reaching an audience of that size is an incredible feat, and opens the doors for marketers to share their message and their services to people worldwide. Years ago, small businesses couldn’t image that kind of reach. But platforms like Facebook make it possible for any business to make their mark on the world. Yet, not every business does...